In today’s highly competitive business environment, effective event management and public relations (PR) are no longer optional—they are essential for companies aiming to establish a strong brand presence, build trust with partners, and reach their target audience effectively. Bao Toan Minh (BTM) has been at the forefront of providing professional event organization and PR services in Vietnam, helping local and international businesses make their mark in the market.

Who We Are

BTM was founded with a clear vision—to connect businesses and create impactful communication strategies. Over the years, we have grown into a strategic partner for numerous organizations, both in Vietnam and internationally. Our partnerships span across government agencies, local authorities, industry associations, major corporate groups, and international partners, providing us with the unique advantage of understanding both local market dynamics and global standards.

With years of experience, a dedicated team, and a strong network of trusted collaborators, BTM has successfully organized events of all scales—from high-profile exhibitions and trade fairs to international forums and cultural festivals. Each project is approached with professionalism, creativity, and meticulous attention to detail, ensuring that every event not only meets but exceeds client expectations.

Why Public Relations Matter

Public Relations (PR) refers to the strategic communication process that builds mutually beneficial relationships between organizations and their audiences. In the context of Vietnam, PR goes beyond media relations—it involves corporate reputation management, event communication, social media strategy, community engagement, and building long-lasting partnerships.

For businesses entering the Vietnamese market, effective PR is crucial. Understanding local culture, regulations, and media channels allows companies to connect authentically with customers, partners, and authorities. A well-executed PR strategy can open doors, enhance credibility, and accelerate market entry.

This is where BTM excels. Our expertise in PR enables us to design communication strategies that maximize visibility, strengthen brand perception, and foster meaningful connections. Leveraging our strong network of partners, media outlets, and government agencies, we ensure that our clients receive not only professional support but also a strategic advantage in a complex market.

Successful Projects: Setting New Standards

One of our recent flagship projects is the exhibition booth organized for the Ho Chi Minh City Tourism Promotion Center, under the HCMC Department of Tourism, our strategic partner in the Southern region.

At the 19th International Travel Expo in Ho Chi Minh City, the booth secured a prime central location and featured a sophisticated, professional design that stood out as the most eye-catching in the exhibition area. The project was highly praised by both visitors and industry peers, ranking among the top booths for its impressive presentation.

But BTM’s portfolio extends far beyond a single event. Some of our most notable achievements include:

• 5 Continents Music Festival: A cultural and culinary celebration attracting over 10,000 visitors, blending entertainment with effective brand engagement.
• Vietnam – Poland Trade Forum: A major business networking event that gathered nearly 400 enterprises, fostering cross-border trade and investment opportunities.
• International Events Abroad: BTM has also successfully organized events in foreign markets, ensuring Vietnamese companies gain visibility and credibility on the global stage.

Each of these events demonstrates our ability to deliver measurable results, whether in terms of visitor engagement, media coverage, or strategic partnerships.

Our Approach

At BTM, we view every project as an opportunity to create impact. Our approach combines strategic planning, creative design, operational excellence, and effective communication. Key elements include:

• Strategic Location and Design: We ensure that every booth, venue, or event space is optimally located and visually designed to attract attention, convey your brand identity, and provide a seamless visitor experience.
• Integrated Communication: Beyond the physical event, we develop a comprehensive PR strategy that leverages social media, media relations, and stakeholder engagement to amplify reach.
• Professional Execution: Our team handles every detail, from logistics and staffing to audiovisual setup and on-site management, allowing our clients to focus on building connections.

Measurable Impact: We provide post-event analysis to measure engagement, media coverage, and ROI, helping clients understand the tangible benefits of their investment.

Why Choose BTM

Choosing BTM means choosing a partner who understands your goals, knows the market, and delivers results. We combine:

• Local Expertise: Years of experience working with government agencies, associations, and businesses across Vietnam.
• International Perspective: Capability to organize events that meet global standards and facilitate international partnerships.
• Creative Solutions: Innovative design and strategic PR ensure your brand stands out and resonates with your audience.
• End-to-End Service: From concept to execution, we manage every aspect, ensuring a stress-free and professional experience.

Tailored PR Strategies for International Businesses

For foreign companies entering the Vietnamese market, a successful launch requires more than just operational setup—it demands a strategic PR and event plan. At BTM, we help international businesses:

• Understand local media landscapes and consumer behavior.
• Build relationships with key authorities, industry associations, and business networks.
• Organize launch events, trade fairs, and promotional activities that maximize visibility.
• Develop storytelling and communication strategies that resonate with local audiences.

By combining our deep local knowledge with international best practices, we help companies accelerate market entry, build credibility, and achieve sustainable growth.

Conclusion

In a market where visibility, reputation, and connections are critical, BTM stands out as a trusted partner for professional event organization and public relations. Our proven track record, strategic networks, and commitment to excellence ensure that every event delivers impact, strengthens brand identity, and creates meaningful business opportunities.

Whether you are a domestic company seeking to enhance your presence in Vietnam or an international enterprise planning to enter the Vietnamese market, BTM provides the expertise, creativity, and strategic support you need to succeed and stand out.

Partner with Bảo Toàn Minh—where professional event management meets effective public relations, and where your success becomes our mission.