{"id":2083,"date":"2025-08-10T11:55:45","date_gmt":"2025-08-10T11:55:45","guid":{"rendered":"https:\/\/baotoanminh.com\/?p=2083"},"modified":"2025-08-11T10:08:24","modified_gmt":"2025-08-11T10:08:24","slug":"quan-he-cong-chung-pr-chien-luoc-chia-khoa-nang-tam-thuong-hieu-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/baotoanminh.com\/en\/quan-he-cong-chung-pr-chien-luoc-chia-khoa-nang-tam-thuong-hieu-doanh-nghiep\/","title":{"rendered":"Quan H\u1ec7 C\u00f4ng Ch\u00fang (PR) Chi\u1ebfn L\u01b0\u1ee3c \u2013 Ch\u00eca Kh\u00f3a N\u00e2ng T\u1ea7m Th\u01b0\u01a1ng Hi\u1ec7u Doanh Nghi\u1ec7p"},"content":{"rendered":"

1. M\u1edf \u0111\u1ea7u \u2013 Khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo v\u00e0 slogan<\/strong><\/h2>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn ch\u1ec9 v\u00ec c\u00f3 logo \u0111\u1eb9p hay m\u1ed9t c\u00e2u slogan b\u1eaft tai. Th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u201cghi nh\u1edb\u201d l\u1ea1i th\u01b0\u1eddng l\u00e0 c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 v\u1edbi doanh nghi\u1ec7p \u2014 ni\u1ec1m tin, s\u1ef1 t\u00f4n tr\u1ecdng, v\u00e0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo th\u1eddi gian.
\u0110\u00f3 ch\u00ednh l\u00e0 n\u01a1i Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations \u2013 PR)<\/strong> b\u01b0\u1edbc v\u00e0o, kh\u00f4ng ph\u1ea3i nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ee5 tr\u1ee3, m\u00e0 nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n<\/strong>.<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lan truy\u1ec1n ch\u1ec9 sau m\u1ed9t c\u00fa ch\u1ea1m m\u00e0n h\u00ecnh, PR kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 \u201cg\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed\u201d hay \u201cm\u1eddi b\u00e1o ch\u00ed \u0111\u1ebfn s\u1ef1 ki\u1ec7n\u201d. PR chi\u1ebfn l\u01b0\u1ee3c ng\u00e0y nay l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i tr\u00e1i tim con ng\u01b0\u1eddi v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u2013 m\u1ed9t c\u00f4ng vi\u1ec7c v\u1eeba tinh t\u1ebf, v\u1eeba m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

2. PR chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec \u2013 V\u00e0 v\u00ec sao l\u1ea1i l\u00e0 \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d?<\/strong><\/h3>\n\n\n\n

PR chi\u1ebfn l\u01b0\u1ee3c<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh, uy t\u00edn, v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, d\u1ef1a tr\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR ng\u1eafn h\u1ea1n (nh\u01b0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng hay t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u01a1n l\u1ebb), PR chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n

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  • C\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n:<\/strong> H\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c b\u1ec1n v\u1eefng, kh\u00f4ng ch\u1ec9 t\u1ea1o ti\u1ebfng vang t\u1ea1m th\u1eddi.<\/li>\n\n\n\n
  • \u0110\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/strong> PR kh\u00f4ng t\u00e1ch bi\u1ec7t m\u00e0 song h\u00e0nh c\u00f9ng m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c thay \u0111\u1ed5i h\u00ecnh \u1ea3nh.<\/li>\n\n\n\n
  • D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u s\u00e2u:<\/strong> Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, b\u1ed1i c\u1ea3nh ng\u00e0nh, xu h\u01b0\u1edbng x\u00e3 h\u1ed9i, v\u00e0 m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n\n\n\n

    N\u1ebfu marketing l\u00e0 \u201cl\u1eddi h\u1ee9a\u201d doanh nghi\u1ec7p n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng, th\u00ec PR chi\u1ebfn l\u01b0\u1ee3c l\u00e0 qu\u00e1 tr\u00ecnh ch\u1ee9ng minh l\u1eddi h\u1ee9a \u1ea5y b\u1eb1ng h\u00e0nh \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong>.<\/p>\n\n\n\n

    3. V\u00ec sao doanh nghi\u1ec7p c\u1ea7n PR chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n\n\n\n

    3.1. X\u00e2y d\u1ef1ng ni\u1ec1m tin \u2013 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh nh\u01b0ng v\u00f4 gi\u00e1<\/strong><\/h3>\n\n\n\n

    Ni\u1ec1m tin l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c b\u1eb1ng qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 xem m\u1ed9t video qu\u1ea3ng c\u00e1o h\u00e0ng tr\u0103m l\u1ea7n, nh\u01b0ng ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n nghe b\u1ea1n \u0111\u01b0\u1ee3c m\u1ed9t t\u1edd b\u00e1o uy t\u00edn nh\u1eafc \u0111\u1ebfn, ho\u1eb7c th\u1ea5y b\u1ea1n xu\u1ea5t hi\u1ec7n trong m\u1ed9t s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng \u00fd ngh\u0129a, h\u1ecd s\u1ebd tin b\u1ea1n h\u01a1n<\/strong>.
    PR chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng t\u1ea1o ra ni\u1ec1m tin ngay l\u1eadp t\u1ee9c, nh\u01b0ng n\u00f3 gieo tr\u1ed3ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng<\/strong> ni\u1ec1m tin \u0111\u00f3 t\u1eebng ng\u00e0y.<\/p>\n\n\n\n

    3.2. T\u1ea1o kh\u00e1c bi\u1ec7t gi\u1eefa bi\u1ec3n th\u00f4ng tin<\/strong><\/h3>\n\n\n\n

    Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay kh\u00f4ng thi\u1ebfu s\u1ea3n ph\u1ea9m t\u1ed1t, nh\u01b0ng l\u1ea1i thi\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau m\u1ebfn<\/strong>. PR chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng bi\u1ebft b\u1ea1n, m\u00e0 c\u00f2n mu\u1ed1n \u1ee7ng h\u1ed9 b\u1ea1n<\/strong> \u2013 v\u00ec h\u1ecd c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u201clinh h\u1ed3n\u201d v\u00e0 gi\u00e1 tr\u1ecb th\u1eadt.<\/p>\n\n\n\n

    3.3. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

    Khi PR chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 nh\u1edb t\u00ean b\u1ea1n, m\u00e0 c\u00f2n li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh<\/strong>. V\u00ed d\u1ee5:<\/p>\n\n\n\n

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    • Apple<\/strong>: S\u00e1ng t\u1ea1o v\u00e0 cao c\u1ea5p.<\/li>\n\n\n\n
    • Patagonia<\/strong>: Th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ec1n v\u1eefng.<\/li>\n\n\n\n
    • Vinamilk<\/strong>: G\u1eafn li\u1ec1n v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 tin c\u1eady.<\/li>\n<\/ul>\n\n\n\n

      4. 5 tr\u1ee5 c\u1ed9t c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

      4.1. L\u1eafng nghe tr\u01b0\u1edbc khi n\u00f3i<\/strong><\/h3>\n\n\n\n

      Doanh nghi\u1ec7p th\u01b0\u1eddng qu\u00e1 t\u1eadp trung v\u00e0o \u201cn\u00f3i\u201d \u2014 g\u1eedi th\u00f4ng \u0111i\u1ec7p, qu\u1ea3ng b\u00e1, truy\u1ec1n t\u1ea3i\u2026 m\u00e0 qu\u00ean m\u1ea5t ph\u1ea3i l\u1eafng nghe<\/strong> c\u00f4ng ch\u00fang. PR chi\u1ebfn l\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c:<\/p>\n\n\n\n

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      • Ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
      • Theo d\u00f5i xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
      • \u0110o l\u01b0\u1eddng c\u1ea3m x\u00fac c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n

        M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft l\u1eafng nghe s\u1ebd d\u1ec5 d\u00e0ng ch\u1ea1m \u0111\u00fang \u0111i\u1ec3m quan t\u00e2m<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng, thay v\u00ec ch\u1ec9 n\u00f3i nh\u1eefng \u0111i\u1ec1u m\u00ecnh mu\u1ed1n.<\/p>\n\n\n\n

        4.2. K\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n\n\n\n

        C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 \u201cch\u00fang t\u00f4i ra \u0111\u1eddi n\u0103m n\u00e0o, b\u00e1n g\u00ec\u201d. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh c\u00f3 c\u1ea3m x\u00fac<\/strong>, th\u1ec3 hi\u1ec7n l\u00fd do b\u1ea1n t\u1ed3n t\u1ea1i v\u00e0 c\u00e1ch b\u1ea1n \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i.
        PR chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng \u2013 t\u1eeb b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i, cho \u0111\u1ebfn s\u1ef1 ki\u1ec7n \u2013 \u0111\u1ec1u k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n nh\u1ea5t qu\u00e1n<\/strong>, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n.<\/p>\n\n\n\n

        4.3. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n\n\n\n

        PR kh\u00f4ng ph\u1ea3i l\u00e0 \u201ctr\u1ea3 ti\u1ec1n \u0111\u1ec3 xu\u1ea5t hi\u1ec7n\u201d, m\u00e0 l\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 win-win<\/strong> v\u1edbi b\u00e1o ch\u00ed, KOLs, influencers\u2026
        N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb, d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, ho\u1eb7c g\u00f3c nh\u00ecn m\u1edbi m\u1ebb, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed xem nh\u01b0 ngu\u1ed3n tin \u0111\u00e1ng qu\u00fd<\/strong> \u2013 v\u00e0 khi \u0111\u00f3, b\u1ea1n kh\u00f4ng c\u1ea7n \u201cmua\u201d s\u1ef1 xu\u1ea5t hi\u1ec7n n\u1eefa.<\/p>\n\n\n\n

        4.4. T\u00edch h\u1ee3p online \u2013 offline<\/strong><\/h3>\n\n\n\n

        PR chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf m\u1ed9t k\u00eanh. M\u1ed9t s\u1ef1 ki\u1ec7n offline c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lan t\u1ecfa g\u1ea5p nhi\u1ec1u l\u1ea7n nh\u1edd livestream, hashtag, ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn.
        Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng chi\u1ebfn d\u1ecbch online m\u1ea1nh m\u1ebd c\u0169ng c\u1ea7n \u201c\u0111i\u1ec3m ch\u1ea1m\u201d offline \u0111\u1ec3 tr\u1edf n\u00ean \u0111\u00e1ng tin h\u01a1n.<\/p>\n\n\n\n

        4.5. \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c<\/strong><\/h3>\n\n\n\n

        M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o \u201cc\u1ea3m gi\u00e1c\u201d m\u00e0 ph\u1ea3i c\u00f3 d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng<\/strong>:<\/p>\n\n\n\n

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        • L\u01b0\u1ee3ng nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
        • M\u1ee9c \u0111\u1ed9 t\u00edch c\u1ef1c\/ti\u00eau c\u1ef1c c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft.<\/li>\n\n\n\n
        • T\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n
        • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eadn bi\u1ebft sang h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n

          5. PR chi\u1ebfn l\u01b0\u1ee3c trong k\u1ef7 nguy\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u2013 C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/strong><\/h2>\n\n\n\n

          5.1. C\u01a1 h\u1ed9i \u2013 Lan t\u1ecfa nhanh ch\u01b0a t\u1eebng c\u00f3<\/strong><\/h3>\n\n\n\n

          N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ea7n v\u00e0i ng\u00e0y \u0111\u1ec3 l\u00ean b\u00e1o, th\u00ec nay ch\u1ec9 c\u1ea7n m\u1ed9t video 30 gi\u00e2y, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 lan ra h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi trong v\u00e0i gi\u1edd<\/strong>.
          Social media gi\u00fap PR chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn nhanh h\u01a1n, r\u1ed9ng h\u01a1n, v\u00e0 \u0111a d\u1ea1ng h\u01a1n.<\/p>\n\n\n\n

          5.2. Th\u00e1ch th\u1ee9c \u2013 Kh\u1ee7ng ho\u1ea3ng \u0111\u1ebfn trong t\u00edch t\u1eafc<\/strong><\/h3>\n\n\n\n

          C\u0169ng ch\u00ednh v\u00ec t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n, ch\u1ec9 m\u1ed9t th\u00f4ng tin ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 g\u00e2y kh\u1ee7ng ho\u1ea3ng trong v\u00e0i gi\u1edd. PR chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i lu\u00f4n c\u00f3 k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 kh\u1ee7ng ho\u1ea3ng<\/strong>:<\/p>\n\n\n\n

            \n
          • Ph\u00e1t hi\u1ec7n s\u1edbm.<\/li>\n\n\n\n
          • Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, minh b\u1ea1ch.<\/li>\n\n\n\n
          • H\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c.<\/li>\n<\/ul>\n\n\n\n

            6. PR chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ee9c m\u1ea1nh c\u1ea3m x\u00fac<\/strong><\/h2>\n\n\n\n

            PR hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0m cho ng\u01b0\u1eddi ta \u201cbi\u1ebft\u201d b\u1ea1n, m\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m nh\u1eadn<\/strong> \u0111\u01b0\u1ee3c b\u1ea1n. C\u1ea3m x\u00fac l\u00e0 th\u1ee9 l\u01b0u l\u1ea1i l\u00e2u nh\u1ea5t trong tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

              \n
            • Khi Coca-Cola n\u00f3i \u201cOpen Happiness\u201d<\/strong>, h\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n n\u01b0\u1edbc ng\u1ecdt \u2013 h\u1ecd b\u00e1n m\u1ed9t kho\u1ea3nh kh\u1eafc vui v\u1ebb b\u00ean gia \u0111\u00ecnh, b\u1ea1n b\u00e8.<\/li>\n\n\n\n
            • Khi Dove n\u00f3i v\u1ec1 \u201cV\u1ebb \u0111\u1eb9p th\u1eadt s\u1ef1\u201d<\/strong>, h\u1ecd kh\u00f4ng b\u00e1n x\u00e0 ph\u00f2ng \u2013 h\u1ecd b\u00e1n s\u1ef1 t\u1ef1 tin v\u00e0 ch\u1ea5p nh\u1eadn b\u1ea3n th\u00e2n.<\/li>\n<\/ul>\n\n\n\n

              Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng PR chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac th\u1eadt<\/strong>, thay v\u00ec nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u1ed7ng tu\u1ebfch.<\/p>\n\n\n\n

              7. H\u00e0nh tr\u00ecnh 4 b\u01b0\u1edbc tri\u1ec3n khai PR chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n
                \n
              1. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/strong>: Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/li>\n\n\n\n
              2. X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/strong>: M\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, d\u1ec5 nh\u1edb, d\u1ec5 chia s\u1ebb.<\/li>\n\n\n\n
              3. Tri\u1ec3n khai \u0111a k\u00eanh<\/strong>: K\u1ebft h\u1ee3p b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n
              4. \u0110o l\u01b0\u1eddng \u2013 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: D\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch li\u00ean t\u1ee5c.<\/li>\n<\/ol>\n\n\n\n

                8. L\u1eddi k\u1ebft \u2013 PR chi\u1ebfn l\u01b0\u1ee3c l\u00e0 cam k\u1ebft d\u00e0i h\u1ea1n, kh\u00f4ng ph\u1ea3i ph\u00e9p m\u00e0u t\u1ee9c th\u00ec<\/strong><\/h2>\n\n\n\n

                M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o doanh thu trong v\u00e0i tu\u1ea7n, nh\u01b0ng PR chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra uy t\u00edn k\u00e9o d\u00e0i nhi\u1ec1u n\u0103m<\/strong>.
                \u0110\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng \u2013 n\u01a1i m\u1ed7i th\u00f4ng \u0111i\u1ec7p, m\u1ed7i s\u1ef1 ki\u1ec7n, m\u1ed7i m\u1ed1i quan h\u1ec7 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u1edbi m\u1ee5c ti\u00eau duy nh\u1ea5t: n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1eadt cho c\u1ed9ng \u0111\u1ed3ng<\/strong>.<\/p>\n\n\n\n

                Khi doanh nghi\u1ec7p th\u1ef1c s\u1ef1 l\u00e0m t\u1ed1t PR chi\u1ebfn l\u01b0\u1ee3c, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1i t\u00ean tr\u00ean s\u1ea3n ph\u1ea9m, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e2u chuy\u1ec7n v\u00e0 k\u00fd \u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

                1. M\u1edf \u0111\u1ea7u \u2013 Khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo v\u00e0 slogan M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn ch\u1ec9 v\u00ec c\u00f3 logo \u0111\u1eb9p hay m\u1ed9t c\u00e2u slogan b\u1eaft tai. Th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u201cghi nh\u1edb\u201d l\u1ea1i th\u01b0\u1eddng l\u00e0 c\u1ea3m gi\u00e1c h\u1ecd c\u00f3 v\u1edbi doanh nghi\u1ec7p \u2014 ni\u1ec1m tin, s\u1ef1 t\u00f4n tr\u1ecdng,…<\/p>","protected":false},"author":1,"featured_media":2084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts\/2083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/comments?post=2083"}],"version-history":[{"count":0,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts\/2083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/media\/2084"}],"wp:attachment":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/media?parent=2083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/categories?post=2083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/tags?post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}