{"id":2821,"date":"2025-08-12T08:22:29","date_gmt":"2025-08-12T08:22:29","guid":{"rendered":"https:\/\/baotoanminh.com\/?p=2821"},"modified":"2025-08-12T08:22:31","modified_gmt":"2025-08-12T08:22:31","slug":"phan-tich-thi-truong-chuyen-sau-co-so-de-doanh-nghiep-but-pha","status":"publish","type":"post","link":"https:\/\/baotoanminh.com\/en\/phan-tich-thi-truong-chuyen-sau-co-so-de-doanh-nghiep-but-pha\/","title":{"rendered":"Ph\u00e2n T\u00edch Th\u1ecb Tr\u01b0\u1eddng Chuy\u00ean S\u00e2u \u2013 C\u01a1 S\u1edf \u0110\u1ec3 Doanh Nghi\u1ec7p B\u1ee9t Ph\u00e1"},"content":{"rendered":"

1. M\u1edf \u0111\u1ea7u \u2013 V\u00ec sao \u201cph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\u201d l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a m\u1ecdi c\u00fa b\u1ee9t ph\u00e1?<\/h2>\n\n\n\n

C\u00f3 nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd gi\u1ecfi h\u01a1n h\u1eb3n \u0111\u1ed1i th\u1ee7, m\u00e0 v\u00ec h\u1ecd hi\u1ec3u th\u1ecb tr\u01b0\u1eddng s\u00e2u h\u01a1n b\u1ea5t k\u1ef3 ai<\/strong>.
B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u1ebfu tung ra sai th\u1eddi \u0111i\u1ec3m, sai ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ho\u1eb7c d\u00f9ng sai th\u00f4ng \u0111i\u1ec7p\u2026 th\u00ec c\u0169ng gi\u1ed1ng nh\u01b0 gieo h\u1ea1t gi\u1ed1ng m\u00f9a m\u01b0a b\u00e3o \u2013 kh\u1ea3 n\u0103ng s\u1ed1ng s\u00f3t l\u00e0 r\u1ea5t th\u1ea5p.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1ed9t b\u00e1o c\u00e1o \u0111\u1ea7y s\u1ed1 li\u1ec7u\u201d hay \u201cm\u1ed9t slide tr\u00ecnh chi\u1ebfu \u0111\u1eb9p m\u1eaft\u201d. N\u00f3 l\u00e0 la b\u00e0n \u0111\u1ecbnh h\u01b0\u1edbng<\/strong> \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, n\u00ean \u0111i h\u01b0\u1edbng n\u00e0o, v\u00e0 \u0111\u00e2u l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t d\u1eabn t\u1edbi m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

2. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u2013 Kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ph\u00f2ng Marketing<\/h2>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ch\u1ec9 l\u00e0 vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn marketing ho\u1eb7c nghi\u00ean c\u1ee9u. Th\u1ef1c t\u1ebf, \u0111\u00e2y l\u00e0 vi\u1ec7c s\u1ed1ng c\u00f2n c\u1ee7a c\u1ea3 doanh nghi\u1ec7p<\/strong>.<\/p>\n\n\n\n

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  • CEO<\/strong> c\u1ea7n hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/li>\n\n\n\n
  • B\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m<\/strong> c\u1ea7n hi\u1ec3u \u0111\u1ec3 thi\u1ebft k\u1ebf th\u1ee9 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 mu\u1ed1n.<\/li>\n\n\n\n
  • Kinh doanh<\/strong> c\u1ea7n bi\u1ebft \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang c\u00e1ch.<\/li>\n\n\n\n
  • T\u00e0i ch\u00ednh<\/strong> c\u1ea7n n\u1eafm \u0111\u1ec3 d\u1ef1 b\u00e1o v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n

    \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t doanh nghi\u1ec7p b\u1ee9t ph\u00e1 v\u00e0 m\u1ed9t doanh nghi\u1ec7p \u201cgi\u1eadm ch\u00e2n\u201d th\u01b0\u1eddng n\u1eb1m \u1edf ch\u1ed7: h\u1ecd coi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng ra quy\u1ebft \u0111\u1ecbnh<\/strong>, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u201cth\u1ee7 t\u1ee5c cho c\u00f3\u201d.<\/p>\n\n\n\n

    3. 5 l\u1edbp \u201cs\u00e2u\u201d trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p b\u1ecf qua<\/h2>\n\n\n\n

    Mu\u1ed1n b\u1ee9t ph\u00e1, kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1eebng \u1edf m\u1ee9c \u201cth\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang t\u0103ng tr\u01b0\u1edfng X%\u201d hay \u201ckh\u00e1ch h\u00e0ng th\u00edch A h\u01a1n B\u201d. Ch\u00fang ta ph\u1ea3i \u0111i s\u00e2u v\u00e0o t\u1ea7ng th\u1ee9 n\u0103m<\/strong> \u2013 n\u01a1i t\u00ecm th\u1ea5y nh\u1eefng insight (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n.<\/p>\n\n\n\n

    L\u1edbp 1 \u2013 D\u1eef li\u1ec7u th\u00f4 (Raw Data)<\/strong><\/h4>\n\n\n\n

    Bao g\u1ed3m s\u1ed1 li\u1ec7u d\u00e2n s\u1ed1, thu nh\u1eadp, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u2026 \u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u nh\u01b0ng kh\u00f4ng n\u00ean d\u1eebng \u1edf \u0111\u00e2y<\/strong>.<\/p>\n\n\n\n

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    Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p: l\u1ea5y v\u00e0i b\u00e1o c\u00e1o c\u00f3 s\u1eb5n, \u0111\u1ecdc l\u01b0\u1edbt v\u00e0 k\u1ebft lu\u1eadn \u201cth\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng\u201d m\u00e0 kh\u00f4ng ki\u1ec3m ch\u1ee9ng.<\/p>\n<\/blockquote>\n\n\n\n

    L\u1edbp 2 \u2013 Ph\u00e2n lo\u1ea1i v\u00e0 nh\u00f3m d\u1eef li\u1ec7u (Segmentation)<\/strong><\/h4>\n\n\n\n

    Chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, h\u00e0nh vi, nhu c\u1ea7u\u2026 gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i \u201cb\u1eafn \u0111\u1ea1i b\u00e1c v\u00e0o b\u1ea7u tr\u1eddi\u201d.<\/p>\n\n\n\n

    L\u1edbp 3 \u2013 Ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 \u0111\u1ed9ng c\u01a1<\/strong><\/h4>\n\n\n\n

    \u1ede t\u1ea7ng n\u00e0y, ch\u00fang ta kh\u00f4ng ch\u1ec9 bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 ai, m\u00e0 c\u00f2n t\u1ea1i sao h\u1ecd mua<\/strong>. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ch\u1ea1m \u0111\u00fang c\u1ea3m x\u00fac.<\/p>\n\n\n\n

    L\u1edbp 4 \u2013 D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/strong><\/h4>\n\n\n\n

    D\u00f9ng d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9 + t\u00edn hi\u1ec7u hi\u1ec7n t\u1ea1i \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. V\u00ed d\u1ee5: thay v\u00ec ch\u1ec9 th\u1ea5y xu h\u01b0\u1edbng \u201c\u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh\u201d \u0111ang t\u0103ng, b\u1ea1n d\u1ef1 \u0111o\u00e1n 2\u20133 n\u0103m n\u1eefa nhu c\u1ea7u protein th\u1ef1c v\u1eadt s\u1ebd b\u00f9ng n\u1ed5.<\/p>\n\n\n\n

    L\u1edbp 5 \u2013 Insight chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n\n\n\n

    \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n t\u00ecm ra m\u1ed9t \u201cvi\u00ean kim c\u01b0\u01a1ng\u201d \u2013 m\u1ed9t g\u00f3c nh\u00ecn m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a nh\u1eadn ra. N\u00f3 c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n

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    • M\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ecb b\u1ecf qu\u00ean.<\/li>\n\n\n\n
    • M\u1ed9t nhu c\u1ea7u \u0111ang h\u00ecnh th\u00e0nh nh\u01b0ng ch\u01b0a ai ph\u1ee5c v\u1ee5.<\/li>\n\n\n\n
    • M\u1ed9t y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n\n\n\n

      4. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u201c\u0111i s\u00e2u\u201d hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n

      Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (Quantitative)<\/strong><\/h4>\n\n\n\n

      D\u00f9ng kh\u1ea3o s\u00e1t, th\u1ed1ng k\u00ea, big data\u2026 \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh. V\u00ed d\u1ee5: Google Trends, d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, b\u00e1o c\u00e1o ng\u00e0nh.<\/p>\n\n\n\n

      Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (Qualitative)<\/strong><\/h4>\n\n\n\n

      Ph\u1ecfng v\u1ea5n s\u00e2u, th\u1ea3o lu\u1eadn nh\u00f3m, quan s\u00e1t tr\u1ef1c ti\u1ebfp h\u00e0nh vi. \u0110\u00e2y l\u00e0 c\u00e1ch t\u00ecm ra insight m\u00e0 s\u1ed1 li\u1ec7u kh\u00f4ng n\u00f3i \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

      Social Listening<\/strong><\/h4>\n\n\n\n

      L\u1eafng nghe nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f4i khi, m\u1ed9t b\u00ecnh lu\u1eadn \u201cv\u00f4 t\u00ecnh\u201d l\u1ea1i l\u00e0 t\u00edn hi\u1ec7u c\u1ee7a m\u1ed9t xu h\u01b0\u1edbng m\u1edbi.<\/p>\n\n\n\n

      Benchmarking<\/strong><\/h4>\n\n\n\n

      So s\u00e1nh v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c ho\u1eb7c \u0111\u1ed1i th\u1ee7 m\u1ea1nh \u0111\u1ec3 t\u00ecm kho\u1ea3ng tr\u1ed1ng.<\/p>\n\n\n\n

      Ph\u00e2n t\u00edch v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n

      X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o: m\u1edbi n\u1ed5i, t\u0103ng tr\u01b0\u1edfng, b\u00e3o h\u00f2a hay suy tho\u00e1i \u2013 \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

      5. Case Study \u2013 Khi hi\u1ec3u th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i c\u1ea3 cu\u1ed9c ch\u01a1i<\/h2>\n\n\n\n

      V\u00ed d\u1ee5 1: Th\u01b0\u01a1ng hi\u1ec7u F&B<\/strong><\/h4>\n\n\n\n

      M\u1ed9t chu\u1ed7i c\u00e0 ph\u00ea nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng tr\u1ebb \u0111ang th\u00edch \u201cc\u00e0 ph\u00ea \u0111\u1ec3 ch\u1ee5p \u1ea3nh\u201d h\u01a1n l\u00e0 \u201cc\u00e0 ph\u00ea ngon chu\u1ea9n v\u1ecb\u201d. H\u1ecd t\u00e1i thi\u1ebft k\u1ebf kh\u00f4ng gian, menu, th\u1eadm ch\u00ed \u0111\u1eb7t c\u1ea3 studio mini trong qu\u00e1n. K\u1ebft qu\u1ea3: doanh thu t\u0103ng 45% trong 6 th\u00e1ng.<\/p>\n\n\n\n

      V\u00ed d\u1ee5 2: Startup c\u00f4ng ngh\u1ec7<\/strong><\/h4>\n\n\n\n

      M\u1ed9t \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n ph\u00e1t hi\u1ec7n nhi\u1ec1u \u0111\u01a1n h\u00e0ng v\u00e0o \u0111\u00eam mu\u1ed9n \u0111\u1ebfn t\u1eeb c\u00e1c khu c\u00f4ng nghi\u1ec7p. H\u1ecd ra m\u1eaft d\u1ecbch v\u1ee5 \u201cNight Delivery\u201d v\u1edbi m\u00f3n \u0103n ph\u00f9 h\u1ee3p ca \u0111\u00eam \u2013 v\u00e0 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac ch\u01b0a ai ch\u1ea1m t\u1edbi.<\/p>\n\n\n\n

      6. Sai l\u1ea7m \u201cch\u1ebft ng\u01b0\u1eddi\u201d khi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n
        \n
      1. Ch\u1ec9 nh\u00ecn v\u00e0o hi\u1ec7n t\u1ea1i, b\u1ecf qua t\u01b0\u01a1ng lai.<\/strong><\/li>\n\n\n\n
      2. Copy chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong> m\u00e0 kh\u00f4ng hi\u1ec3u b\u1ed1i c\u1ea3nh.<\/li>\n\n\n\n
      3. Qu\u00e1 tin v\u00e0o b\u00e1o c\u00e1o c\u00f3 s\u1eb5n<\/strong> m\u00e0 kh\u00f4ng t\u1ef1 x\u00e1c minh.<\/li>\n\n\n\n
      4. Kh\u00f4ng g\u1eafn d\u1eef li\u1ec7u v\u1edbi h\u00e0nh \u0111\u1ed9ng.<\/strong><\/li>\n<\/ol>\n\n\n\n

        7. Bi\u1ebfn ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u00e0nh \u201cv\u0169 kh\u00ed\u201d b\u1ee9t ph\u00e1<\/h3>\n\n\n\n

        B\u01b0\u1edbc 1: Thu th\u1eadp \u0111a ngu\u1ed3n<\/strong><\/h4>\n\n\n\n

        K\u1ebft h\u1ee3p d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 + d\u1eef li\u1ec7u c\u00f4ng khai + d\u1eef li\u1ec7u b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n

        B\u01b0\u1edbc 2: Li\u00ean k\u1ebft d\u1eef li\u1ec7u v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h4>\n\n\n\n

        Kh\u00f4ng ph\u1ea3i m\u1ecdi s\u1ed1 li\u1ec7u \u0111\u1ec1u quan tr\u1ecdng. H\u00e3y ch\u1ecdn d\u1eef li\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

        B\u01b0\u1edbc 3: Chuy\u1ec3n insight th\u00e0nh h\u00e0nh \u0111\u1ed9ng<\/strong><\/h4>\n\n\n\n

        Insight m\u00e0 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng th\u00ec ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft.<\/p>\n\n\n\n

        B\u01b0\u1edbc 4: Ki\u1ec3m nghi\u1ec7m li\u00ean t\u1ee5c<\/strong><\/h4>\n\n\n\n

        Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i m\u1ed7i ng\u00e0y. Ph\u00e2n t\u00edch ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 tr\u00e1nh \u201cchi\u1ebfn l\u01b0\u1ee3c l\u1ed7i th\u1eddi\u201d.<\/p>\n\n\n\n

        8. T\u01b0 duy \u201cng\u01b0\u1eddi th\u1ee3 s\u0103n c\u01a1 h\u1ed9i\u201d<\/h2>\n\n\n\n

        H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t khu r\u1eebng r\u1ed9ng l\u1edbn. D\u1eef li\u1ec7u l\u00e0 b\u1ea3n \u0111\u1ed3, insight l\u00e0 m\u0169i t\u00ean, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 cung. N\u1ebfu ch\u1ec9 nh\u00ecn b\u1ec1 m\u1eb7t, b\u1ea1n s\u1ebd th\u1ea5y to\u00e0n c\u00e2y xanh. Nh\u01b0ng khi \u0111i s\u00e2u, b\u1ea1n s\u1ebd nh\u1eadn ra \u0111\u00e2u l\u00e0 n\u01a1i c\u00f3 su\u1ed1i n\u01b0\u1edbc, \u0111\u00e2u l\u00e0 n\u01a1i th\u00fa th\u01b0\u1eddng qua l\u1ea1i. Doanh nghi\u1ec7p b\u1ee9t ph\u00e1 l\u00e0 doanh nghi\u1ec7p bi\u1ebft nh\u00ecn th\u1ea5y \u0111i\u1ec1u ng\u01b0\u1eddi kh\u00e1c b\u1ecf qua.<\/strong><\/p>\n\n\n\n

        9. K\u1ebft \u2013 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i vi\u1ec7c \u201cxa x\u1ec9\u201d<\/h2>\n\n\n\n

        N\u00f3 l\u00e0 m\u00e1u<\/strong> nu\u00f4i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ra quy\u1ebft \u0111\u1ecbnh. Khi doanh nghi\u1ec7p coi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n m\u00f3ng, m\u1ecdi b\u01b0\u1edbc \u0111i s\u1ebd v\u1eefng v\u00e0ng h\u01a1n \u2013 t\u1eeb \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch marketing, \u0111\u1ebfn m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n

        N\u1ebfu coi vi\u1ec7c ph\u00e2n t\u00edch l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i \u0111\u1ed3ng. Nh\u01b0ng n\u1ebfu coi n\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf ra c\u1ea3 m\u1ed9t t\u01b0\u01a1ng lai ho\u00e0n to\u00e0n kh\u00e1c.<\/p>","protected":false},"excerpt":{"rendered":"

        1. M\u1edf \u0111\u1ea7u \u2013 V\u00ec sao \u201cph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\u201d l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a m\u1ecdi c\u00fa b\u1ee9t ph\u00e1? C\u00f3 nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd gi\u1ecfi h\u01a1n h\u1eb3n \u0111\u1ed1i th\u1ee7, m\u00e0 v\u00ec h\u1ecd hi\u1ec3u th\u1ecb tr\u01b0\u1eddng s\u00e2u h\u01a1n b\u1ea5t k\u1ef3 ai.B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u1ebfu…<\/p>","protected":false},"author":1,"featured_media":2822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":0,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/media\/2822"}],"wp:attachment":[{"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baotoanminh.com\/en\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}